Making your product or brand stand out

Oof...there's nothing like making a physical product you're super excited about, launching it and hearing crickets. OUCH.

So often we find ourselves:
- Modeling what someone else is doing
- Appealing to a wiiiide audience (hey, don't want to leave money on the table!)
- Creating MORE product vs refining what is working well
- Worrying the market is too saturated and we'll never get a piece of the pie.

You can stand out in any market- look at the bread aisle! There's bread for everyone and yet, even still, there are bakeries!

-------> Be the bakery.

Be the standout specialty in your market.

Are you trying to be the bread aisle or the bakery?